Whether you are cashing in on it or not, they will be there, playing games online, night and day, 24/7. The business has been in development for over two years. A seven-figure investment has been made developing our exclusive range of games, the integrated instant messenger, Associate network software and hardware to run the whole platform. All this is now at your disposal to capitalize on the market.
The potential reach of the Internet is staggering. With broadband (and therefore quicker web access) reaching ever link free credit more homes and Internet cafés, the popularity of live interaction with other people online is exploding. The speed of people’s home Internet connections is driving this market. In America, nearly 75% of Internet users had broadband at home last year, up from 57% just one year earlier and Internet users in India increased by 54% in just one year.
The Internet is the fastest-growing market in the history of the WORLD, but just this one sector has been growing FOUR TIMES FASTER than the Internet overall. People aren’t just using the web for information anymore; they now see it as a prime deliverer of entertainment. It’s even eating into TV-viewing figures, and therefore also TV advertising revenue. Meanwhile, in-game advertising is predicted to grow by 70% year-on-year, to be worth USD billions in three years. It’s no wonder that TV companies are scrambling for a piece of online games real estate buying companies, launching games platforms, and putting their content online in interactive form.
Alex Burmaster, European Internet Analyst, Nielsen//NetRatings (a global leader in Internet media and market research) said, the fact that the online games sector is growing at four times the rate of overall Internet growth together with the increasing numbers online and it is easy to see why companies such as MTV Networks are looking to get a piece of the action.
The online games sector has been identified as the next step in the evolution of online entertainment, and people of all ages, from all over the world, play in their millions. And within this sector, casual skill-based games rank as one of the most popular pastimes.